Coca-Cola is expanding into the NFT market, as they not only opened a new studio in the Crypto.com Arena in Los Angeles, home of the LA Lakers and Clippers, to offer fans very immersive music experiences, but also launched their NFT collection titled “Masterpiece.” The global beverage titan entry into NFT’s stands as a very innovative and creative way of engaging with its audience in our modern, digital era.
With the Masterpiece NFT collection young and upcoming talents merge their work with iconic, classical artworks such as “The Scream” by Edvard Munch and “Girl with the Pearl Earring,” by Johannes Vermeer, as you can now see them enjoying a cold bottle of coke. The collection sold for more than half a million dollars in the first three days.
Coca-Cola, working ingeniously in the field of marketing ever since their most famous “I’d like to buy the world a Coke,” commercial, has been actively exploring new opportunities and the potential of blockchain technology, cryptocurrencies and NFT’s; always leading when it comes to finding new ways to enhance their brand. And this is not the first time as they organized a digital collectibles auction on World Friendship Day in 2021.
The beverage giant also incorporated blockchain technology into its supply chain management and has made vending machines where you can buy a bottle of coke with crypto.
